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Rugs are commonly used as floor covering, and they can be a vital part of home décor. Rugs give warmth and comfort to homes with a lot of hard flooring, and they make the floor a more friendly surface for those who walk, sit, lie (and crawl!) on them. With out a doubt, rugs can brighten, soften, warm, cool down, energize or give the wanted effect to a room in a thrilling way while serving a utilitarian purpose.
Very often, people put them on top of carpets so that they protect the carpet from spills, stains, high traffic, etc. as rugs can be more easily replaced than carpets. However, rugs are as important as carpets because they are to our homes and offices what shoes are to a well-dressed person.
Just as shoes complete our outfit and can often outshine the clothes; the same goes for rugs, i.e. they can be pivotal for the look and feel of the room, according to Maria from the Interior Editor.
That being said, your priorities in rug shopping might differ from someone else. Do you prioritize a legacy of design? Do you prioritize natural materials? We've taken a deeper look at two very popular rug companies below:
The Success Story of Safavieh
Safavieh is a rug company which has been present on the rug market with its one-of-a-kind rugs for more than 100 years.
Founded in 1914, the company is primarily focused on high-end rugs and carpets, but they also design tufted, hooked, and indoor and outdoor rugs. Throughout the years, the company has collaborated with talented designers like Thomas O’Brien, Martha Steward, David Easton, and Jamie Drake.
In the beginning, Safavieh was an artisan family business which rose to a high tech corporation. From a showroom on Madison Avenue, the company is now internationally present and has 2 million square feet of warehouse space and manufacturing facilities in 3 continents, that is, Asia, Europe, and South America.
Methods of Production
In terms of the manufacturing of their high-grade rugs, the company’s operations are highly sophisticated. Without doubt, they offer durable, crafty, and handmade rugs developed through extensive research.
Their handmade rugs are created in Central Asia, India, etc. by expert hand weavers who use hand weaving, knotting, tufting, looming, and hooking techniques. In Safavieh, they use the purest premium New Zealand or Indian wool.
Safavieh's Rug Offer
Indeed, the company sells rugs in a variety of styles, colors, shapes, materials, dimensions, and constructions to suit everyone’s taste and preferences. It is important to note that the company is known for its Eco-friendly hand-woven wool rugs and their usage of natural fibers [Read - Non-Toxic Area Rugs for your Home].
Instead of synthetic materials with toxic chemicals, the company uses natural materials like sisal, jute, bamboo, wool, silk, and seagrass. The benefits of using such natural fibers are immense, i.e. the rugs feel great on bare feet, do not attract dirt and dust, they are water- and stain-repellent, etc.
The hand-woven wool rugs are great for those who want an environmentally friendly option, but it is the safest one as well because they do not release volatile chemicals. Also, wool is considered to be the perfect example of natural rug material. It is resilient, durable, and soft; repels stains and water, and it will last for generations if you take adequate care of it.
However, some buyers may not opt for hand-woven wool rugs because they can be quite expensive and are prone to shedding.
The Success Story of nuLOOM
NuLOOM is a rug company that believes floor coverings are art. The company was founded with the aim to push boundaries about the usual expectancy from rugs and to fulfill the void between brilliant design and affordability.
At nuLOOM, one can find rugs that are a perfect fusion of durability and eco-friendliness that results in an effortless sophistication. The creations of the company illustrate an expertise in the production of high-quality floor coverings and a passion for individuality and color.
Furthermore, the product development team finds each creation to be its own work of art and a blend of inspirations like nature, architecture, and textiles from different parts of the world. The end product is always a statement piece for fashionable shoppers.
Methods of Production
NuLOOM is a company that is very careful in picking out the materials for the production of the rugs, as well as the methods. Even though they have machine-made rugs and use synthetic materials, they are more concentrated on utilizing handmade methods like hand weaving, braiding, and tufting for the creation of the rugs and the usage of top-quality natural fibers such as New Zealand wool, cotton, jute, hemp, sisal, etc. [Read - Non-Toxic Area Rugs for your Home].
They combine these materials and methods with innovative blends of colors and patterns that result in eye-catching centerpieces.
nuLOOM’s Rug Offer
With certainty, nuLOOM has a wide spectrum of rugs to please different tastes. From contemporary to traditional, geometric, to country and floral, and from bohemian to animal prints, it seems that whatever rug design you can think of, nuLOOM probably has it.
When it comes to their materials, the focus is more on natural materials rather than synthetics. So, if you want to purchase an Eco-friendly rug which will not harm you, your loved ones, and the environment, you should opt for a nuLOOM rug.
The company offers rugs made of a material known as jute which originates from the Asian jute plant. The fibers are woven into thick and bumpy rugs which give a rustic look and make a great addition to kitchen floors.
The top quality wool the company uses for its rugs is strong enough to persevere for years, of course, with professional cleaning done on a regular basis. Their hand-woven rugs are made of the finest cotton available and they have detailed modern styles of rugs for any room setting, both elegant and cozy underfoot.
Nonetheless, similarly to the hand-woven wool rugs by Safavieh, nuLOOM’s hand-woven rugs may also be considered high-priced by some shoppers. Moreover, wool rugs are not perfect as thought by many, i.e. they are prone to fading and absorb humidity if placed in damp areas.
Final Decision: Safavieh or nuLOOM?
Without doubt, both rug companies offer high-quality rugs with a variety of designs to suit everyone’s taste and budget and we cannot claim that one is better than the other or vice versa. In this case, what will be decisive is your personal taste and budget. This being said, even though the hand-woven rugs by Safavieh and nuLOOM are pricey, they are a long-term investment for your personal space, whether this is your home or office.
If you want modern or classic and versatile rugs, whether for indoors or outdoors, our advice is to opt for Safavieh’s products. Those who are prepared to go over their budget and purchase rugs with luscious detailing will not be in the wrong if they choose a rug by Safavieh. Also, you should select this company if you want a fashionable and biodegradable rug. All in all, if you are searching for a rug which is a mixture of high tech and high touch, Safavieh is a better option because they pay attention not just to quality, but to style and craftsmanship.
On the other hand, customers who are looking for unique and outstanding synthesis of colors, patterns, and designs on their rugs should definitely go with nuLOOM. If you are an artistic soul who does not just want a ‘beautiful rug’ to fill their workspace or dining room, but a rug which is a statement by itself, you should take a look at what nuLOOM has to offer because the company’s primary objective, as previously mentioned, is to create stunning pieces of art.
Whichever rug company you choose, you will be happy with your purchase. They are both amazing businesses that strive to make beautiful, high quality rugs that their customers will love.
If you have any questions, please leave them in the comments below! We always answer 🙂
This post was originally published on October 26, 2017.